Dan Ariely
Notes
Dan Ariely (born 1967), behavioural economist and author of Predictably Irrational. Popularised the finding that we are systematically, not randomly, irrational. Some of his own data has since come under serious question, which is an irony worth keeping in mind.
Wikipedia: https://en.wikipedia.org/wiki/Dan_Ariely
Also see
- Daniel Kahneman
- Recomended Books